Rebecca Willaford, Director of Marketing and Business Development
River City Consultants, Inc.

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SMPS Colorado One2One 2014-2015 Mentor Program Launching Soon!

Visit the One2One Mentoring Program Page for more information.




   SMPS Colorado
   7 South Galapago Street
   Denver, Colorado 80223

Letter from the President

Welcome to 2014/2015! September marks the beginning of another year for the SMPS Colorado chapter. I want to thank each of you for your continued support of SMPS and this chapter over the last few years. We went through a really rough time as a country and an industry, and yet, the members of this chapter held on, dug deep, and continued to support each other for quality education and programming. Because of YOU, the Colorado Chapter of SMPS is one of the best in the nation.

Back in June, the 2014/2015 Board of Directors met for a strategic planning meeting. This meeting was a great opportunity for us to look back on our past few years as well as plan for our future. We have an incredibly active board that has seen this Chapter grow. Our goal this year is to become the largest chapter in the Nation. So how are we going to get there and how can you help?

First, we will be launching a new mission for the Chapter: To advocate for, educate, and connect leaders in the building industry.   This mission will drive us forward. We want to be your first choice for quality programming and education. We want you to recommend colleagues and friends to our organization, not because we asked, but because you believe in what our mission is and what we have to offer.

Second, we want to help you grow, professionally and personally. The Certified Professional Services Marketer (CPSM) program serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. As a chapter, we will continue to invest in quality programming and mentorship to foster more CPSMs. We must develop our members in order to elevate our industry as a whole.

So join me, and our Board of Directors, as we embark on another great year. We have so many exciting programs and events already planned that we cannot wait to share with you. If you haven’t found a niche within SMPS yet, find me or one of my Board Members and we will get you started reaping the most benefit out of your membership. Making these connections within SMPS creates lifelong friendships and can be invaluable to your career and your organization for many years to come.

My personal goal for each and every one of you will be to get the opportunity to, “Tell Your Story.” Every marketer, business developer, engineer, designer, contractor and owner has a story to tell: their own personal story, a project’s story, or their firm’s story. Each story is unique in its own way. So throughout our programming (luncheons, education and even networking events), we will be focusing deeper on the stories within that make up our membership and our community. After all, those stories are what builds business.

Thank you, from the bottom of my heart, for allowing me to represent this great chapter and its members for the next 12 months. SMPS is my home, my family, and where my story began. It’s where I hope my story will continue for many years to come. So over the next year, I hope to hear many more stories of how SMPS and its members helped you grow and become better. Let’s be awesome, together!

Kim Robertson, CPSM



Check out what our Members have to say about the benefits of serving on a Committee:

My membership with SMPS and participation on various committees has had immeasurable impact on my career and growth as a professional. Through my participation within the organization, I have garnered numerous professional skills, many of my professional relationships, and a bolstered professional confidence.  If you’re looking for an organization to support that gives back tri-fold what you put in – SMPS is the right pick.”
Emily Murphy Siem, Calibre Engineering

“I began volunteering with SMPS shortly after joining the organization and soon found myself as Co-Chair and then Chair of a committee. Being thrust into a leadership position was a great way to accelerate my personal impact and overall comfort with the association and people within. Being a volunteer means you can directly shape the content and direction of the organization. It’s all about coming up with and implementing new ideas and new ways to help members and ultimately our unique sub-sector of this industry as a whole.”
Jennifer Mathers, Turner Construction CO.

"Serving as a member of SMPS for the last 11 years has given me career opportunities, training and an invaluable network. Using my SMPS network has allowed me to increase revenue for my firm, hash out successful marketing strategies with peers and build lasting friendships. SMPS gives A/E/C marketers and business developers a community that is unsurpassed. Volunteering and serving on committees and now the Executive Board, has been well worth the time."
W. Celeste Davis Stragand, CPSM, Kiewit

“Being part of the Education committee with SMPS has had a profound impact on career.  I am a more valuable employee and more confident person because of the tools that the committee has taught me,from public speaking to writing skills to reaching out to industry leaders.  I have happily dedicated time to this committee because of the lifelong relationships I have gained and the positive direction my career has taken.  I encourage any SMPS member to join a committee to get the most value out of their membership.”  
Krista Sanderson, S.A. Miro

What a great way to learn leadership skills before ever taking on such a position at my firm. SMPS gave me the opportunity to manage my own team and the confidence to apply this to my job!”
Dana Humphreys, Hyder Construction

“Joining SMPS has impacted my career in many ways: exceptional professional growth training, business development opportunities, visibility for my company. When I joined a committee and started invested my time to contribute back to the organization, my network exploded. It’s been a great value to me and my firm and I’ve made great friends on top of it!
Karen Current, DHM Design

For more information on becoming a member of SMPS, please contact Barbara Jacobs at For more information on volunteering on any of our committees, visit our Committees page.


SMPS National Presents:
Lunchtime Learning Labs

New—for SMPS Members Only

There’s more than one way to feed your brain. Grab your lunch—or breakfast—and join SMPS on GoToWebinar for Lunchtime Learning Labs.

This FREE educational series features great topics and respected speakers who can help you build skills to work smarter, advance your career, and build your firm’s business.

Offered every other month and providing .5 CEUs, the programs will run between 30 and 45 minutes—just under an hour to fit into your busy schedule.

Are you a CPSM? When you participate in a lab, you will earn continuing education units toward recertification for SMPS’s Certified Professional Services Marketer (CPSM) program.

It’s simple to participate:
1)    Choose any lab—or choose all of them.
2)    Pre-register.
3)    Look for an email with the access code for the program.
4)    Join us on GoToWebinar on the program date.

Labs will be recorded and available in the Marketing Resource Center on MySMPS after the program.

For more information visit


An Introduction to InDesign Interactive Elements

September 24, 2014, at Noon EST

Interactive is the new black. Gone are the days of static documents and stale PDFs. Our companies and clients want more, and they’re beginning to expect it. Marketing materials today are often digitally based, so why not take it to the next level? If you’re looking to learn the basics of utilizing some of the many interactive capabilities found in Adobe InDesign, join Michelle Devereaux, a marketing professional in the A/E/C industry and a 10-year Adobe user, for An Introduction to InDesign Interactive Elements. She will guide the group through step-by-step tutorials on elements such as hyperlinks, bookmarks, tables of contents, forms, buttons, and multi-state objects. While the extent of InDesign’s interactive capabilities is far too large to cover in a lunch session, the goal is for attendees to be equipped to begin exploring the possibilities for utilizing interactivity in their marketing materials. This session is designed for interactive beginners.

During this lab, you will learn about:

  • Setting up your interactive workspace
  • Learning the basics of elements like hyperlinks, bookmarks, tables of contents, forms, buttons, and multi-state objects
  • Publishing documents as interactive PDFs.

Michelle DevereauxAbout the Presenter

Michelle Devereaux is a freelance writer, editor, designer, and a member of the Commercial Marketing team in the Dallas office of RTKL Associates Inc., a global architecture, urban design, and interiors firm building award-winning and performance-driven projects all over the world. An early adopter of Adobe InDesign at her first job at a local newspaper in high school, Michelle calls the software her “happy place,” where she can take raw content and organize it into something beautiful.

Register now.



Brian Adams - Marketing Coordinator
MA Mortenson Construction

Amanda Finneran - Marketing Coordinator
MEP Engineering

Kerry L. Madigan - Principal Engineer
Veritas Fire Engineering

Travis W. Salzman - Marketing Manager

Jessica Turner - Business Development Coordinator
Terracon Consultants, Inc.

Julie Ann Vass - Marketing Coordinator
Ohlson Lavoie Collaborative