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A technical professional is only as good as his or her reputation, and an important component of any marketing program is gaining name recognition for a company's key staff by building brands around those people. These personal brands are powerful tools for developing new business, providing thought leadership, and directly impacting the communities in which these professionals operate. People do business with people, and every technical professional must develop a positive image that makes clients want to work with them.
Attendees will learn the attributes of an individual's reputation—the elements that define who they are, as well as how to enhance their reputation and how to use that reputation as a tool to land new commissions and become a positive force in the community. This presentation will equip marketers with the tools they need to help build the reputations of the technical professionals in their firms.
Learning Objectives
During this Webinar, you will:
- Identify the attributes of a personal brand
- Explore the various tools available to cultivate the reputations of key technical staff, helping them to meet their personal goals while enhancing the firm's business development process
- Learn how to create a personalized marketing plan, developing concrete steps to build business and careers
About the Speakers
 Scott D. Butcher, FSMPS, CPSM, Vice President, JDB Engineering, Inc.
Scott D. Butcher, FSMPS, CPSM is vice president of JDB Engineering and the author of fourteen books, including marketing and architectural topics. A member of SMPS since 1992, he was named a Fellow in 2011 and is currently serving as secretary and Thought Leadership Committee Co-chair for the SMPS Foundation Board of Trustees. Scott is a director of AIA Central PA and has been a board officer for many community organizations. His awards include Central Pennsylvania Forty Under 40 and Leadership York Outstanding Alumnus of the Year. Scott has been published in several industry periodicals, including four times in the SMPS Marketer.
 William R. Long, P.E., FSMPS, CPSM, Vice President, TN Ward Company
William R. Long, PE, LEEDAP, FSMPS is a vice president with TN Ward Company, a Construction Management/General Contracting company headquartered in suburban Philadelphia. Bill has been a featured speaker at multiple industry presentations for AIA, AGC, ASLA, CMAA, CoreNET Global, Construction Marketing Research Council, CSI, ISPE, and SMPS. He has also been quoted or profiled in Building Design + Construction, Principals Report, The ZweigLetter, Mid-Atlantic Construction, New York Construction, and MarketingNow. Bill possesses a Bachelor of Architectural Engineering from Penn State and an MBA from Villanova. He a Fellow in SMPS and the President-elect of the SMPS Foundation.
An interactive, 90-minute seminar series conducted via audio teleconference and the Internet and hosted by industry experts covering industry hot topics, best practices, and specials interests.
CEU Credits: SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours.
NOTE: Please bring your own lunch or snack! |
