Online Marketing for Professional Services: How A/E/C Firms Strengthen their Online Presence to Generate Opportunities

There is a quiet revolution taking place in the professional services marketplace. Traditional business development techniques are being replaced by powerful new online tools. In this webinar, Sylvia Montgomery will explain what's happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold.

Learning Objectives

During this Webinar, you will learn: 

1. Why the marketplace is changing and why you need to adapt
2. Types of opportunities generated by a strong online presence
3. What online tools are essential to your firm's success
4. How to get started in online marketing and where to go next
5. How real-world A/E/C firms are using these tools today

About the Speaker

Sylvia S. Montgomery, MBA, MFA, BA, CPSM, Senior Partner, Hinge

Marketing, branding, and strategy implementation is what Sylvia Montgomery, CPSM delivers to her clients. Involved in the marketing profession for over twenty years she provides a compliment to the broad-range view and the narrow focus areas of the industry, through frequent outreach to many key stakeholders and thought leaders in the A/E/C industry.

Sylvia started her A/E/C career in one of the Mid-Atlantic's fastest-growing engineering firms. Her work with the industry for nearly a decade has afforded her the opportunity to witness the highs associated with a booming construction cycle and the lows of the economic meltdown that brought the industry to its knees. She now consults with A/E/C clients nationally; her on-the-ground experiences provide a "realistic" dimension to her practical advice. Sylvia is an active member of the Society for Marketing Professional Services (SMPS), DC Chapter.

Sylvia has an MBA from the University of Maryland, University College; an MFA from the George Washington University and a BA from Trinity University.

Event Host

What is the SMPS Webinar Series?

An interactive, 90-minute seminar series conducted via audio teleconference and the Internet and hosted by industry experts covering industry hot topics, best practices, and specials interests.

CEU Credits: SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. 

NOTE: Please bring your own lunch or snack!