Ignite Your Marketing Program to Action: Client Surveys
Speaker: Danielle B. Feroleto, MA, CPSM, President/Owner, Small Giants LLC
As seasoned marketers, we spend considerable time developing and executing a marketing plan for our firms. Often in that planning and executing, we focus on new clients and markets, project pursuits, and geographic growth opportunities, while forgetting the most powerful weapon in our marketing arsenal—our existing clients. By learning what your clients really value, you can build a meaningful marketing plan that cultivates the client loyalty your firm desires and increases profits. During this Webinar, you will learn why client satisfaction feedback matters, even when "you already know what they are going to say" ; how to ask the right questions in the right order—stacking, probing, value statements; how to compile and benchmark data; and how to develop a client satisfaction-based culture.
An interactive, 90-minute seminar series conducted via audio teleconference and the Internet and hosted by industry experts covering industry hot topics, best practices, and specials interests.
CEU Credits: SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours.
NOTE: Please bring your own lunch or snack! |
