The first Sales on Fire was so popular - we are back again for three more half-day training sessions focused on winning work for your firm! Are you ready to work with senior level technical professionals from your firm and build a platform for hot results? If so, register for this FREE member-only event. All attendees must register and seats are limited so sign up today!
This is a members-only event; however, we are allowing participants to register 1 guest - a senior manager, director, or principal from your firm - to attend the Sales on Fire sessions with you. It is a great way to introduce them to SMPS and the benefits of our programs. The series has been tailored to help educate and energize you and your colleagues in an effort to win more work.
** Parking **
A parking attendant will be at the gate 15 minutes prior to the event starting and 15 minutes after the event begins. Anyone arriving early or late (outside those times) will need to park in the 2 hour visitors parking and move their car when the attendant is there or they’ll need to get a pink parking tag to show on their car.
Sales on Fire: A No Fail Recipe for Marketing They’ll Remember
Project awards may be based on facts and data, but the decisions are always made by human beings. Learn how to create persuasive messaging and materials that rise to the occasion and win the job with powerful story-telling that connects with the decision-makers' emotional side to make them more receptive to your pitch and more likely to remember the facts. This fun, interactive workshop will share recipes for success (case studies) and serve fresh, practical ideas along with a helping of foodie/pop culture references and a side of "snack breaks" for practicing new techniques.
Happy Hour to follow!
 Kimberly MacArthur Graham, Founding Principal at Layer Cake Creative Marketing
Why I love what I do: I have always loved stories. My dad is, and his dad was, great story-tellers who could spin a yarn or teach a lesson – often, both – with ease. I am more dexterous with the written word, but working with clients to discover their stories and really make them resonate is a pure pleasure.
Why I love Layer Cake: I have been in this industry for more than 20 years, and have never worked with a better group of people. We work so well together because we respect one another and have fun. And that extends to our clients; we really care about them and the results of our work.
Work Activities: My main job is running the ship (and keeping it busy!), but you’ll also find me diving into technical writing, brainstorming and strategy sessions, and facilitation. I guess I love to tell people what to do! My background includes more than 20 years marketing for professional services – everything from copy writing to graphic design – and coming up on 10 years now of writing for magazines.
* Photo Credit: Mark Woolcott Photography
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