10 Steps for Launching an Award-Winning Communications Program
Public relations can result in coverage of a company’s key projects or branding messages in full view of hundreds, if not thousands, of people. This presentation will discuss 10 steps to launching an award-winning external communications program, using GEI Consultants’ own plan, as implemented by Rhino PR, as a project example. Susan Shelby, CPSM, and Chris Stockwell will present a real-world case study to show how the plan was created and implemented and provide takeaways for attendees to incorporate into their own program or to use as the basis for creating a plan from scratch.
Overall, the results GEI has realized from its external communications plan have far exceeded its initial expectations and continue to generate new business opportunities through consistent, targeted outreach.
An interactive, 90-minute seminar series conducted via audio teleconference and the Internet and hosted by industry experts covering industry hot topics, best practices, and specials interests.
CEU Credits: SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours.
NOTE: Please bring your own lunch or snack! |
