Marketing 911: Triumphing over the Emergencies in AEC Marketing

• How do you respond when a marketing emergency falls into your lap? 
• What do you do when a principal digs in his heels about a proposal you know you won’t win? 
• How do you handle that hard conversation with a challenging coworker?

Join us for this interactive, half-day seminar and work with a group of fellow marketers to address and discuss real-life marketing emergencies and challenges. 

Speakers:

Amy Hopkins, a director at Market Advisory Partners (MAP), is a veteran marketer with 25 years of B2B experience, who brings clients the ability to develop and implement clear strategic vision, while maximizing the impact of dollars spent on marketing. Amy specializes in strategic planning, marketing strategy and implementation, client relationship management, and major pursuit management. At MAP, Amy serves as a hands-on advisor for clients, providing coordinated and multi-faceted solutions for marketing to achieve impactful action and revenue growth.

Amy has held strategic positions with several industry-leading professional services firms, including regional manager for Jacobs, an international professional services firm with more than $10B in revenue; a sales professional for CH2M Hill, with revenues of more than $6B; and regional business development manager for Stantec, an international firm with $1.7B in revenue in 2011. Amy has achieved national recognition as a Certified Professional Services Marketer (CPSM), and holds a BA from The Colorado College. Her experience provides a clear focus on growing the bottom line coupled with the skill to develop winning solutions focused on revenue expansion. 

Sylvia Romo Dankenbring, CPSM, is the Marketing Manager for Felsburg, Holt & Ullevig in Centennial, CO where she is responsible for the development and implementation of a marketing program that achieves the company’s strategic goals. This is a fancy way of saying she herds engineers/planners/environmental scientists of all stripes into the uncharted territories of winning work while keeping everyone sane in the process. During a career of nearly 25 years, Sylvia has worked with many professional services firms, but has found a special calling within the A/E/C industry. Among the many hats she has worn as a professional services marketer, Sylvia has had success in proving to skeptical technical professionals that they have an inner marketer just waiting to be unleashed. She has worked with hundreds of engineering and scientific professionals to think more strategically about their pursuits and to employ best practices in proposal development and management, writing skills, interviewing and presentations, and networking.

Cancellation Policy
Cancellations must be in writing and emailed to admin@smpscolorado.org.

Registration fees will be fully refunded if written cancellation is received no later than noon the Friday prior to the event. Refunds will not be processed the week of the event. 

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